LinkedIn Sales Advisors recently sent out findings from their Advisors Community on prospecting lists. One stat stood out: 78% of sales professionals create or update a list to manage leads and prospects multiple times a week! RSW/US Director of List Operations, Nicole Bouchard, breaks down the strategy and process behind developing a targeted list of… Read more
Identifying your target prospects starts with an assessment of your own strengths and a proper definition of your agency’s positioning. Once you spell out that positioning statement for your agency, you need to look at the prospect universe and determine whether or not it’s large enough. Last year, we attended a seminar hosted by David… Read more
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